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“Turning
Technology into Sales – Internet Marketing” (Part 1 of 2)
By Reg Gustin
Generating real estate leads through the internet is an excellent tool
for expanding your business, eliminating geographical
barriers and increasing sales.
But how do we
create leads from cyber space? After all, the information
highway is infinite with no boundaries. How can a small
business owner, you the real estate agent, create qualified
traffic?
The keys to
successful real estate internet marketing are the THREE C's:
-
Create - create traffic
-
Capture - capture prospects, thus creating contacts
-
Cultivate - cultivate contacts into leads, then
into clients
The first step
in generating leads through your website is to CREATE
traffic. Let's explore three approaches for Creating
traffic:
- Organic Search Engine Site Rankings -
the search engines (Google, Yahoo, MSN etc.) rank your
website based on a number of factors including age,
popularity, content, link-ins, etc., and list your site
accordingly in the directory. This can be a long process, as
a couple of major contributing factors are age and traffic.
Thus, if you have a new site or a rarely used site, the
ranking remains low, and because the ranking remains low,
traffic remains low. Because traffic remains low, the
ranking remains low, and so on. You can see the cycle.
- Keywords Pay-Per-Clicks - you, the
website owner, bid on keywords with the search engines pay
per click programs, and the search engines list your site in
the Sponsored Links section of the directory. This can be an
efficient way to drive traffic to your site, but it does
come with a cost.
- Owner Driven Traffic - you, the website
owner, drive traffic to your website via electronic
articles, emails, signs, print media etc. This can be very
costly, as it is difficult to generate enough traffic to
capture leads.
So how do you
create enough traffic to create quality prospects? Well it's
not as difficult as it seems. First create a quality keyword
driven website; then use all three methods until your site
is ranked high enough to maintain an adequate stream of
prospects through the search engine directories.
Featured Articles:
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Realtor® Gets Her Foot in the Door
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RE/MAX Excalibur
Everyone knows that the Internet is supposed to
be the ultimate solution to marketing -
especially for real estate agents. Yet few
people really know how to implement any kind of
Internet marketing strategy. Aurien Preiss, an
agent with Remax, knew it was time to try to
make the Internet work for her, she just didn't
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Internet Lead Program Pays-off
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Laura McDaniel
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Everyone's heard the promises, lots of agents have
invested in Internet lead programs, but how often do
those programs really bring a return on investment? Pro
Online's unique lead program not only delivers qualified
real estate buyer leads, but brings a substantial profit to agents.
...Read
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Reg Gustin
Founder of Pro Online Agent, LLC
Office:
866-405-1984
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10-15
quality real estate leads per month.
Fall Special: $200 per month.
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Real estate agent
web sites starting at $19.95/mo.
with $59.99 set-up fee.
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Full service internet marketing
programs for real estate agents.
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Pro Online Agent is a real estate
internet marketing system that creates results. Yes, we
generate real estate leads utilizing the latest technology,
but our agents are able to take it a step further. At Pro
Online Agent, we utilize the three C's as a model for
success:
- Create
Traffic
- Capture
Prospects
- Cultivate
Clients
More Info...
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