The second step in generating real estate leads through your website is to CAPTURE the traffic. Capturing real estate leads from your website is done using tools such as guest books or registration forms with bait. Capture the user's information by offering something of value; do not give away free information.

• For example: a user is searching the internet for the local MLS. Now, the user has found our site, so do not give the information away for free. Searching the MLS is our bait, and a registration form is our capture tool. This is a great method for capturing real estate buyer leads.

On the capture form ask for the property info first, then personal info such as name, email and phone. By structuring your form this way, a lead is more likely to give accurate info.

The final step in Turning Technology into Sales is CULTIVATION. Once traffic has been driven to your site, and a lead is captured via your form, you must create perceived value. A great cultivation tool is an automated MLS search. Property information was captured via our lead capture form, therefore, you the agent can set up an automated MLS search for the lead in your MLS prospect database.

Don't stop there, once the MLS search is set up and the listings are sent, follow-up, send periodic personal emails to ensure the real estate buyer and/or seller lead is receiving the info sent.

Managing all the aspects of internet marketing can be a full time job. Many agents choose to enlist lead generation companies to create traffic and capture real estate leads. By doing so, the agent is able to concentrate on CULTIVATION.

The internet has become an integral part of the real estate business. Studies in 2006, show 80% of homebuyers researched their purchase via the internet. Utilize the Three C's in your internet marketing plan, so you too can Turn Technology into Sales.